Find weak proof before shoppers hesitate.
Reviews, payment reassurance, shipping clarity, product claims, and confidence cues.
Review → prioritized fixes → verification
Find what is costing your store sales. Fix it. Verify the improvement.
Store Grade reviews ecommerce storefronts for technical problems, conversion friction, trust gaps, SEO, accessibility, merchandising, and channel evidence. Findings become prioritized work with page-level proof, a recommended action, and a clear way to verify the fix.
Storefront gradePrioritized issuesPage-level evidenceFast turnaroundVerify fixes
Catch page friction before it gets in the way.
CTA clarity, PLP filtering, browse paths, product cards, and checkout confidence.
Separate real marketplace evidence from noise.
Confirmed product proof, likely opportunities, pricing pressure, and duplicate-channel risk.
From finding to verified fix.
Store Grade is built around the work that happens after the score, not just the score itself.
1. Find the problems
Review the storefront across technical quality, accessibility, SEO, trust, conversion, merchandising, and channel signals.
2. Understand the impact
Prioritized findings explain what was observed, where the evidence appears, and why the issue deserves attention.
3. Fix and verify
Turn recommendations into work, make the change, and re-run the review to confirm the problem is actually resolved.
What Store Grade checks
- Technical errors, accessibility issues, SEO visibility, and page structure.
- PDP/PLP trust, merchandising, CTA clarity, and checkout confidence.
- Marketplace and retailer signals separated into confirmed evidence and opportunities.
What your team can do with it
- Start with the highest-priority issues instead of a flat audit checklist.
- Use evidence and recommended actions to create implementation-ready work.
- Verify completed changes instead of assuming the issue disappeared.
Illustrative finding
Checkout confidence is weak.
This example shows the structure of a Store Grade finding. It is illustrative and is not a claim about a specific customer or storefront.
Shipping expectations are unclear.
Shipping cost or threshold and estimated delivery timing are not visible near the primary purchase action.
Reduce uncertainty at the purchase decision.
Why it matters: Shoppers may delay or abandon a purchase when final cost and delivery expectations are unclear.
Recommended fix: Surface the shipping threshold and a realistic delivery expectation near the primary purchase CTA.
Confirm the evidence changed.
Re-run the review after implementation and verify that the shipping and delivery cues are present where the shopper makes the purchase decision.